My belief

“Working With You to Solve Your Toughest Challenges and Create Long Lasting Results”.

As a Business and Leadership Coach l work in a very practical way with MDs, Directors, Managers and Teams to help them reach their own and the company’s ambitions.

With over 25 years of business experience working with hundreds of business people, I understand the constant challenges my clients’ experience. I often work with the Service, Creative, Health and Beauty sectors and functions.

I can match the needs of the individual and company with their preferred style – either using or creating a structured programme with a unique combination of coaching tools, or a more fluid approach with a wide range of coaching techniques. The models give you deeper insights and learning than simple training alone.

Business is constantly evolving and at any stage, for example, you or your team may want:

  • To focus on the long and short term
  • To spend time working on the business
  • To have a more pro-active and efficient team
  • To create effective long term relations
  • To develop new business
  • To solve specific issues

Whatever the objective, as we progress, you will gain clarity and comprehension of your situation and issues, with new perspectives and ideas for solving them. Application of your deeper knowledge will allow you to adapt to challenges and changes as you face them, and more effectively lead your team and business forward.

You will be comfortable that you are progressing with your best solutions at every step of the way, and it will be your choice.


Kelly has coached, developed and led people at Board level for over a decade. Her background is in the dynamic and fast paced media industry. As such she has led teams through company growth, consolidation, significant mergers and internal re-structures. She understands the vast leadership challenges asked of todays’ leaders and has a passion for coaching them to ultimately reach their desired business objectives.

After graduating in Business Studies specialising in Marketing, Kelly’s career began in PR and Membership at the Society of Motor Manufacturers and Traders. She then joined Zenith Media, a new company which had led the market in launching the first ever Media Buying Agency.

Zenith continued to innovate with new ventures and service offerings and transformed into a Media Communications Agency. Kelly was quickly leading teams and was on the Board aged 30. Her innovative buying strategies, sales relationships and client service delivery ensured major corporate client wins in the telecoms, mobile, and banking sectors. Kelly was developing people to Manager and Director level to service clients and aid succession.

Kelly also sat on the Audited Bureau Circulation National Newspaper Committee, ABC Council and National Readership Survey Committee. Here she represented Media Agencies in the development of the committee’s product offerings and fair reporting. Kelly was awarded a Fellowship of the Institute of Practitioners in Advertising for her contributions.

Continual transition in the media markets demanded new thinking and Zenith merged to form ZenithOptimedia. On the Executive Board of ZenithOptimedia Kelly led the development of new buying strategies to retain and gain clients in the retail and beauty sectors.

She then led a company transformation project over two years. The aim was to increase efficiencies and extend people’s core skills within an industry undergoing significant change.  Instinctively she relied on coaching to change attitudes and behaviour, before being able to deliver new processes and learning within the company.

Kelly now works as a Leadership Coach with MDs, Directors and their teams in the Service, Creative, Health and Beauty sectors and functions. She helps them meet their objectives, and create their own development and business transitions to aid growth.

“This isn’t theory. We can see it working between sessions. Kelly knows the right questions and models to use for us, and the conversation develops. Ideas get bounced through Kelly, and explained and thought about in more depth. We’ve continued to grow, and people are taking on more responsibility.”

MD, Healthcare Company

“It has gone crazy, the phone is hot! Down, no doubt in no small part to your help and guidance. Thank you.”

MD, Design Company

“Kelly accurately assessed the requirement and provided the best one-to-one coaching that I have received. Her coaching was insightful, extremely practical and has made a real difference to the way that I work, and the results achieved.”

Marketing and Technical Director, Marketing Company

“Kelly – I think we get terrific value from you. Interacting with you has allowed me to come up with different business solutions. I now know I can mentor other business people including clients. We’re doing well and I’ve passed my own test!”

Director, Interiors Company

“Kelly led a review of the organisation and process of our trading activities.   This was a tough brief as it called for people to change old habits and accept new reporting lines. It couldn’t be forced in, rather people needed it to be explained, supported and reassured that it was the right thing to do. Kelly demonstrated considerable skills in managing change.”

Chairman, Media Company

Kelly Hedges
07711 846454

I cover a 30 mile radius of Liverpool and a 25 mile radius of Central London.

Areas covered (click the maps to view full size)